Sii Does it Again!

The SalesTop™ is a revolutionary new tool with huge potential. This is demonstrated by the reaction it has received at every presentation given so far. The SalesTop™ brings a holistic concept combining hardware and software components in a way that enables ideal sales consultations through presentations personalized for each the individual customer. Until recently, though, wider global recognition was still to be achieved.

The SalesTop™ was introduced to the German directory publishing industry for the first time at this year's VDAV conference in Bremen. The hardware and software components of the SalesTop™ were on show at the trade booth. The Sii team also gave a full presentation of the whole sales concept to all exhibitors and attendees of the conference. This included showing in parallel the SalesTop™ screens for both the sales representative and the customer and simulating the likely sales talk which would accompany the SalesTop™ being used in a 'live' situation.

This concept, based upon Sii's YELLOW PAC™, is not only uniquely innovative but also truly unlike anything else offered in the industry. The software components derive from a sales force automation system (SFA) which specializes in presentation orientation and therefore makes the entire sales presentation customer specific. The hardware comprises a specially modified and developed laptop - the SalesTop™ - with special features designed to give the best possible presentations; one swift and easy movement can transform the SalesTop™ from the usual laptop, complete with email, campaign planning etc., to the ideal presentation station.

The dynamic combination of hardware and software in the SalesTop™ is what enables customer specific preparation, presentation guidance and the ability to modify the presentation while in progress to adapt to a customer's needs. Similarly, whilst the presentation is in progress the sales representative has the ability, via the mobile 'SlidePanel™', to enter important, new information about a customer and in this way tailor the ongoing presentation to fulfill the customer's wishes during the sales consultation. The sales packages are thereby optimized during the presentation itself to appeal to the customer and current, relevant industry data is given to help the customer come to a decision.

All these features and advantages of the SalesTop™ concept are reasons why Sii, during a recent YPA 2008 conference event, managed to persuade well-known and key figures in the industry to conclude that the SalesTop™ by far outshines and outclasses previous presentation tools such as common laptops and tablet PCs. Furthermore, when the June 2008 VDAV conference in Bremen rolled around, Sii proudly accepted an excellence award for the SalesTop™ concept. Sii now looks forward to individual meetings with potential clients who can benefit from the innovative sales solutions Sii provides.

Features and benefits of the product/service:

The Sii SalesTop™, which was proclaimed especially innovative by directory publishers and information providers at VDAV, is particularly noteworthy for the following reasons:

Features and benefits for the Sales Representative:

• Easy to use tools - no extra training is necessary provided the sales rep can operate a laptop.
• Optimal preparation for the sales consultation thanks to information provided by the SFA.
• Optimal control throughout the sales consultation - the sales rep actively directs the sales talk yet encourages the customer to participate fully.
• Optimal flexibility to alter the sales package offered even during the sales consultation to tailor it to the customer's needs.
• Optimal presentation layout allows for a much easier, yet much more efficient and especially far more customer-friendly, sales presentation (no annoying jumping back and forth from laptops or monitors between one person and another).

Features and benefits for the Directory Publishers:

• Increased quality of data due to ease of obtaining direct information locally from the customers themselves.
• Increased customer satisfaction.
• Increased sales and therefore increased revenue.
• Optimal control over sales direction - every sales consultation can be evaluated via log files from the SalesTop™ and individual training needs for each sales rep can be determined.

Features and benefits for the Customer:

• Current and relevant information which is easy to understand (optimally presented for this purpose).
• The possibility to take part actively in the sales consultation using the touch screen on their own monitor.
• Optimal service as the ad strategies/suggestions will be directly modified by the sales rep throughout the sales consultation to reflect the wishes and needs of the customer and current, relevant industry data will be provided to help the customer choose an appropriate sales package.
• Finalization of the sale on the spot with the contract signed and sealed on the SalesTop™ ("One-Way-Deal", no further, time consuming meetings or contracts received at a later date for approval and signing) - WYSIWYG: What you see is what you get!

 

Contact:
     Studio Innovators International
     +49(351)318-75-900
     info(at)sii.com

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The SalesTop™ is a revolutionary new tool with huge potential. This is demonstrated by the reaction it has received at every presentation given so far. The SalesTop™ brings a holistic concept combining hardware and software components in a way that enables ideal sales consultations through presentat...