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Sii wins major industry award for innovation
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4 May 2006, Dresden, Germany - Studio Innovators International (Sii) announced today that it has received a prestigious bronze Industry Excellence Award during the Yellow Page Association 2006 conference held in Orlando, Florida this April. At the closing Gala night of the annual "The Magic is Back" conference and exposition, the Marketing Innovation Prize in the associate members category was awarded for the YELLOW PAC™, Sii's exclusive range of sales support tools.
The YELLOW PAC™ is a personalized sales tool that optimizes the individual sales presentation through use of customer specific data including account history and marketing information such as usage statistics and demographics as well as competitive intelligence. By employing electronic pen and paper technology immediate digitization, data transfer and storage are made possible, generating up to date smart sales proposals.
"Each year, our industry's programs prove even richer and more innovative in addressing market challenges and capitalizing on the Yellow Pages' effectiveness," said Neg Norton, YPA president. "These award-winning efforts set the standard for Yellow Pages best practices in serving advertisers and end-user consumers and businesses."
"This is our first appearance at the YPA conference and we are very pleased with the exposure and positive feedback we received", says Mark Hallbauer, Sii's VP Business Development. "We know that we have a great product, but it feels fantastic to receive industry recognition. The magic is definitely back!"
Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is the trade organization of a print and digital media industry valued at more than $26 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries. About Sii Sii is an active part of the directory production cycle. True to our name, we deliver innovative solutions that go beyond directory production outsourcing. Sii creates value and drives revenue growth for our partners. Rather than simply cut costs and micro-manage production efficiencies, Sii is dedicated to understanding the business operations of our clients and using this understanding to initiate valuable process updates and competitive strategies that improve the business operations and product offerings of our partners. Excellent communication and innovative technical solutions along with cutting edge automated processes allow our customers to track their outsourced production as though it were being conducted in house, thus maintaining high quality standards.
Contact:
Studio Innovators International
+49(351)318-75-900
info@sii.com
YPA Honors Sii with Bronze Innovation Award
Auf dem VDAV-Branchentreff 2008 erhielt Sii für seinen Sales Top™ den Innovationspreis. Der Sales Top™, als neuartiges Laptopsystem, bietet ein abgerundetes Konzept, welches Hard- und Softwarekomponenten mit den neuesten verkaufsstrategischen Ansätzen kombiniert. Er ermöglicht es dadurch jedem Verkä...
